Is Your Store Visible in
ChatGPT Shopping?
1M+ Shopify stores are now eligible to sell in ChatGPT.
But only compliant stores will appear.
Check Your Store Now
Get instant visibility score + fix checklist
Source: Atomz analysis of 10,000 Shopify stores • October 2025
Why Shopify Integration ≠ ChatGPT Readiness
Shopify handles the technical connection. But your product data quality determines if customers can find and buy from you.
Protocol vs. Data Quality
Shopify's ChatGPT integration provides technical endpoints. But missing titles, descriptions, or images make your products invisible to AI.
The enable_checkout Gap
Average store: 847 products searchable, only 389 purchasable. That 54% gap means lost sales - customers find you but can't buy.
Competing on Data, Not Ad Spend
ChatGPT results are organic - no sponsored placements. Stores with better structured variants, complete fields, and rich data outrank you.
Real-Time Feed Requirements
OpenAI requires updates every 15 minutes. Default Shopify catalog management may not refresh fast enough, causing out-of-stock errors.
6-Point Store Analysis
Our audit checks OpenAI's Agentic Commerce Protocol requirements and identifies exactly what's blocking your ChatGPT visibility.
Product Feed Validation
Analyzes catalog against OpenAI's required, checkout-critical, and recommended fields. Identifies invisible/unpurchasable products.
enable_checkout Status
Calculates purchasable products based on shipping data, return policies, and structured pricing completeness.
Variant Structure Audit
Reviews variant data (color, size, material). Flags products with unstructured variants that won't match queries like "blue medium shirt."
Image Alt Text Coverage
Measures alt text across images. Critical for ChatGPT's visual understanding in style and appearance searches.
Brand Field Completeness
Checks brand/vendor population. Missing brand data prevents ChatGPT from surfacing products in brand-specific searches.
Priority Fix List
Generates Shopify-specific remediation plan ranked by revenue impact. Focuses on required field gaps before enrichment.
What You'll Get (In 90 Seconds)
Overall visibility rating with breakdown by issue type
Exact count of invisible vs. unpurchasable products
Step-by-step remediation ranked by revenue impact
Technical breakdown against OpenAI's Product Feed Spec
📋 OpenAI Agentic Commerce Protocol (ACP) - Full Specification
Required Fields
Impact: Missing any = product invisible in ChatGPT
- id – Merchant product ID (unique, max 100 chars)
- title – Product title (max 150 chars; avoid all-caps)
- description – Full product description (max 5,000 chars)
- image_link – Main product image URL (JPEG/PNG; HTTPS preferred)
- price – Regular price with currency code (e.g., "79.99 USD")
- availability – Stock status (in_stock, out_of_stock, preorder)
- link – Product detail page URL (must resolve with HTTP 200)
- enable_search – Controls ChatGPT search visibility (true/false)
- enable_checkout – Enables direct purchase (true/false, requires enable_search: true)
Checkout-Critical Fields
Impact: Missing = discoverable but not purchasable (the 54% gap)
- shipping – Shipping method/cost/region (format: "country:region:service_class:price")
- return_policy – Return policy URL (HTTPS preferred)
- return_window – Days allowed for return (positive integer)
- seller_name – Seller name (max 70 chars)
- seller_url – Seller page URL (HTTPS preferred)
- seller_privacy_policy – Privacy policy URL (required if checkout enabled)
- seller_tos – Terms of service URL (required if checkout enabled)
Recommended Fields
Impact: Better enrichment = better organic ranking vs. competitors
- brand – Product brand (required except movies/books/music; max 70 chars)
- color – Variant color (recommended for apparel; max 40 chars)
- size – Variant size (recommended for apparel; max 20 chars)
- material – Primary material(s) (max 100 chars)
- item_group_id – Variant group ID (required if variants exist; max 70 chars)
- additional_image_link – Extra product images (comma-separated URLs)
- gtin – Universal product identifier (8-14 digits; GTIN, UPC, ISBN)
Feed Freshness Requirement: OpenAI's system accepts updates every 15 minutes. Update your feed whenever products, pricing, or availability change to ensure accurate ChatGPT results.
Source: OpenAI Product Feed Specification • Last verified: January 2025
Don't Lose Sales to Better-Prepared Competitors
Get your free audit now. Fix critical issues before they cost you revenue.
Average audit time: 87 seconds